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Simona LazeuJul 18, 20243 min read

Bandcamp and Linkfire partner to amplify fan support for musicians

We’ve teamed up with Bandcamp to help musicians and labels like you connect directly with a superfan community and create more opportunities to earn from your fans. This partnership means you can now automatically include your Bandcamp products as a destination on Linkfire's music landing pages. Let's explore why this matters and how it can benefit you.

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What is Bandcamp?

Bandcamp is not just an online record store; it's a vibrant music community where fans discover, connect with, and directly support the artists they love. With over 24 million fan visits per month, Bandcamp is the world's largest superfan community. Fans on Bandcamp thrive on real connections with artists, labels and other fans. Over a third of all purchases happen because of active recommendations within the community.

 

Why Bandcamp matters for artists

 

Direct impact for musicians

Bandcamp's artist-first revenue model is impressive. It fosters a global music community by offering equitable compensation through direct sales of music, vinyl, merchandise, and unique experiences like fan subscriptions and listening parties. Fans have paid artists and their labels $1.34 billion through Bandcamp, fueling careers with millions of album purchases and over 3 million physical items sold annually. The platform ensures that 82% of each sale goes directly to the artist or label within 48 hours, enabling artists to thrive and continue creating the music fans love.

Discovery platform for tastemakers 

Fans on Bandcamp are constantly searching for new music. They take pride in discovering and championing new music before it hits the mainstream. This dedication shows—over 70% of purchases on Bandcamp go toward newly released music.  If you want to reach a passionate, tastemaker audience, Bandcamp is your essential platform.

Communicate directly with your fans

Bandcamp offers tools that allow you to engage directly with your fans. You can announce tours, new music, or simply send a hello through personal messages. Fans can opt into your mailing list, making it easy to download emails and use them on other messaging platforms. Sales reports also show you who supported your work, enabling you to thank them personally.

Prioritizing fandom

Bandcamp isn't just about selling music; it's about building a community. Listening parties are a powerful tool for connecting with superfans and promoting pre-orders. Direct fan subscriptions allow for closer relationships with top fans and provide a predictable, recurring revenue stream.

Greater control over your work

Bandcamp gives artists more control over how they present their work. From setting prices to controlling release dates and designing profiles, artists have the freedom to manage their music the way they want. Unlike other platforms, your music isn't at the mercy of algorithms or "pay-to-play" playlists; it's listened to and recommended by real people.

 

How Linkfire enhances your Bandcamp’s visibility

 

Seamless integration

The Linkfire - Bandcamp integration makes it effortless to include your Bandcamp music and merch on all your music landing pages. When you create a release link for your album or track, Linkfire’s search engine connects directly to Bandcamp’s product catalogue, ensuring we find the correct product to be listed on your Linkfire release link. This smooth process guarantees your fans can quickly and easily access your Bandcamp products, driving more engagement and sales.

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Streamlined promotion

With Bandcamp featured prominently on your Linkfire pages, you simplify the promotion process. Fans can discover your music, purchase albums, and support you directly from a single link. This streamlined approach saves time and effort while maximizing your promotional impact.

Insightful analytics

Linkfire offers analytics that reveal which channels and regions generate the most click-throughs to your Bandcamp products. By analyzing this data, you can map out where your most engaged, ready-to-buy fans are located and which platforms they frequent. This insight allows you to refine your strategies, target your promotion efforts more effectively, and ultimately achieve better results.

In summary, the collaboration between Bandcamp and Linkfire provides a strong combination for musicians and labels aiming to expand their audience and boost support. With Bandcamp's artist-centric approach and Linkfire's top-notch promotion tools, you've everything you need to gain more fans and increase your sales.

 

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Ready to take your music promotion to the next level?

Login into your Linkfire profile and make sure to have Bandcamp featured prominently on your music release landing pages.


Log in to get started

 

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Simona Lazeu

Director of Marketing, Linkfire

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