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Aleks BalcerzakJan 6, 20253 min read

One-stop music service at your fingertips: Linkfire integrates with Rakuten Music

 

We’ve teamed up with Rakuten Music, a platform that combines music streaming and purchasing into one seamless experience. This integration allows you to automatically include Rakuten Music as a destination on your Linkfire landing pages, bringing more convenience and engagement to your campaigns. Let’s explore what makes Rakuten Music special and why this integration matters for your strategy.

Rakuten Music x Linkfire

What is Rakuten Music? 

Rakuten Music serves as a one-stop hub for music enthusiasts, offering fans both streaming and purchasing options. With a library of around 3 million songs—from chart-topping J-POP hits to timeless international classics—it gives fans the freedom to enjoy their favorite tracks anytime, anywhere, on their smartphones or tablets.

What sets Rakuten Music apart is its focus on making music discovery both engaging and rewarding. Fans can earn points directly in the app while streaming, creating incentives to stay connected. Its “recommend” feature takes personalization to the next level, analyzing listening habits to deliver curated playlists and song suggestions that resonate with each user’s unique taste.

 

Which fans love Rakuten Music?

Rakuten Music is a hit among fans who value convenience and rewards. Its strongest user base is in Japan, where it benefits from Rakuten’s well-established ecosystem and loyal fan base. Here, fans love the seamless integration of streaming, purchasing, and earning rewards—enhanced by Rakuten’s robust loyalty point system.

Outside of Japan, Rakuten Music is gaining traction in markets like Indonesia and Thailand, where mobile-first entertainment dominates. Its mix of functionality and gamified rewards appeals to fans who love to engage with platforms offering tangible benefits.

Additionally, Rakuten Music attracts:

  • Collectors: Fans who enjoy owning physical or digital music.
  • Reward-driven users: Competitive listeners who enjoy earning points and unlocking perks.
  • Music explorers: Those who love discovering new tracks and playlists tailored to their tastes.

 

Benefits of Rakuten Music 

Seamless streaming and purchasing:
Rakuten Music combines the best of digital and traditional music formats. Fans can stream their favorite tunes or purchase CDs and DVDs, catering to both casual listeners and dedicated collectors.

Affordable on-demand playback:
Rakuten Mobile subscribers and Rakuten Cardholders enjoy up to 5 hours of free access every 30 days, with affordable options for extended playback. This makes high-quality music accessible to everyone.

Rewards that keep fans coming back:
The Rakuten Rewards system allows fans to earn points with every interaction, redeemable across Rakuten’s services. Exclusive discounts and rewards create a gamified experience that encourages continued engagement.

Personalized recommendations:
Rakuten Music’s recommendation engine learns user preferences to deliver tailored playlists, helping fans discover new music that matches their mood and style.

 

How to use Rakuten with Linkfire 

Adding Rakuten Music to your Linkfire campaigns is simple:

  1. Add Rakuten Music to your board: Log in to Linkfire and select Rakuten Music as a destination on your landing pages.
  2. Customize your pages: Highlight Rakuten Music prominently to attract fans who value its features.
  3. Seamless redirection: Visitors clicking Rakuten Music links are taken directly to the app or prompted to download it if needed
  4. Optimize with analytics: Use Linkfire’s insights to monitor traffic and adjust campaigns for maximum impact.

 

Conclusion: Amplify fan engagement with Rakuten Music and Linkfire

Integrating Rakuten Music with Linkfire gives you the tools to connect with highly engaged audiences. From Japan’s loyal music fans to emerging markets in Southeast Asia, this partnership taps into a wide and dedicated listener base.

Whether your fans are collectors, discovery enthusiasts, or reward-driven users, Rakuten Music delivers a unique and rewarding experience. By adding Rakuten Music to your Linkfire campaigns, you create stronger connections with fans, driving engagement and loyalty while ensuring your music reaches the right audience.

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Aleks Balcerzak

Aleks is Linkfire’s Customer Support & Marketing Manager, a full-time music nerd and a part-time house DJ.

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